Viber, the popular instant messaging and voice app, expects to double
its India subscriber base by the end of 2014, from the 17 million now,
driven by opportunities from surging smartphone sales, says country head
Anubhav Nayyar.
In an email interview with ET, Nayyar said that the app maker won't be changing any of its basic services post its acquisition by Japanese Internet company Rakuten.
He added that the app, which has already seen 300 million downloads globally, will focus on its paid Stickers and voicecall features for revenue, but won't advertise on the app.
" We do not want to plaster our users with advertisements."
In an email interview with ET, Nayyar said that the app maker won't be changing any of its basic services post its acquisition by Japanese Internet company Rakuten.
He added that the app, which has already seen 300 million downloads globally, will focus on its paid Stickers and voicecall features for revenue, but won't advertise on the app.
" We do not want to plaster our users with advertisements."
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