Saturday 22 March 2014

2billion- 'i' 'm' possible @ Viber

Competition in the instant messaging space stepped up a gear last month with two significant acquisitions. Japanese e-commerce giant Rakuten said Viber, with its 280 million users (100 million active monthly) across 200 countries, would help it penetrate new markets around the world.

In an interview with Bloomberg published recently, Rakuten boss Hiroshi Mikitani spoke for the first time about his hopes for Viber, explaining he wants to see its user base grow to a whopping great two billion. That’s twice as many as what Mark Zuckerberg has planned for WhatsApp.
Before you start spinning your index finger by the side of your head, let’s take a closer look at the figures. According to the Rakuten boss, Viber is currently adding 600,000 new users daily, up from around 550,000 when the deal was announced. And as previously noted, it already has 300 million users signed up.
“The goal is to reach one billion, two billion users, not to stop yet,” Mikitani said. “We’re planning to increase to one million additional users every day. That means 365 million a year.” He said he thinks the messaging app can hit his million-a-day target “maybe in two or three more years.”
While it’s not impossible to imagine Viber at some point hitting a million sign-ups a day.
Rakuten’s CEO said more mergers and acquisitions may be required to reach his lofty goal, suggesting the buyout of rival offerings or app developers whose games and services can be incorporated into Viber, or even the inclusion of more e-commerce features to attract new users.

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