Viber is a proprietary cross-platform instant messaging voice-over-Internet Protocol application for smartphones developed by Viber Media. In addition to text messaging, users can exchange images, video and audio media messages. It was founded and co-owned by four Israeli partners: Talmon Marco, Igor Megzinik, Sani Maroli and Ofer Smocha. Talmon Marco serves as its CEO.Viber was initially launched for iPhone on December 2, 2010, in direct competition with Skype. A pre-release version for Android
appeared in May 2011 but was restricted to 50,000 users; an
unrestricted version was released on July 19, 2012. Viber for BlackBerry
and Windows Phone devices was launched on May 8, 2012. Initially, the voice calling feature was only available for iPhone and
Android applications, with a promise that voice would be added in
upcoming versions for Bada, Symbian and Windows Phone applications. On February 13, 2014, Rakuten announced they had acquired Viber for $900 million.
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